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Nvidia suspends RTX 4080 12GB launch over naming kerfuffle

Nvidia has launched an unconventional assertion, the place the corporate introduced that it’s “unlaunching” the GeForce RTX 4080 12GB graphics card as a result of naming points.

Slated to launch on November 16 alongside the extra highly effective RTX 4080 16GB, the RTX 4080 12GB was mired in controversy ever because it was announced final month in the course of the 40-series reveal.

Addressing the controversy, Nvidia admitted that the RTX 4080 12GB was not named proper, and that having two GPUs with the identical 4080 designation was complicated. This is the related portion of the corporate’s assertion:

The RTX 4080 12GB is a improbable graphics card, but it surely’s not named proper. Having two GPUs with the 4080 designation is complicated.

So, we’re urgent the “unlaunch” button on the 4080 12GB. The RTX 4080 16GB is superb and on monitor to thrill players in every single place on November sixteenth.

Ever since its announcement, the RTX 4080 12GB’s naming has been a degree of competition amongst media and the shoppers. Whereas the naming suggests the one distinction between it and the RTX 4080 16GB is the obtainable video reminiscence, the RTX 4080 12GB is the truth is additionally a considerably cut-down GPU, with 27% fewer CUDA cores and lowered reminiscence bus width. This could end in a completely completely different efficiency profile in comparison with the bigger RTX 4080 16GB mannequin, as was additionally evidenced in a few of Nvidia’s personal efficiency charts.

Nvidia suspends RTX 4080 12GB launch over naming kerfuffle

Whereas Nvidia is not any stranger to launching desktop graphics playing cards with the identical title however with completely different capabilities — to not point out the entire mess that’s laptop computer GPU nomenclature — the RTX 4080 12GB was probably probably the most egregious instance but of deceptive prospects with related naming.

Primarily based on the report from Gamers Nexus, it appears that evidently the eventual re-release of the RTX 4080 12GB may even embody a worth adjustment alongside a brand new title. The favored opinion proper now’s that Nvidia will fall again to an RTX 4070/4070 Ti naming for the cardboard, however there isn’t any agency info but on the matter.

Whereas it is a win for patrons and the best transfer from Nvidia, one can not help however really feel unhealthy for all of the Nvidia board companions, who would have been in late levels of producing, packaging, and advertising and marketing the RTX 4080 12GB, solely to need to redo all or most of it to accommodate the brand new naming and pricing. It’s reported, nonetheless, that Nvidia will probably be subsidizing a number of the value for this alteration to the board companions.

The RTX 4080 16GB continues to be on schedule and will probably be launching on November 16 on the similar $1199 beginning worth as earlier than.


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