Samsung, Google and Qualcomm have introduced an alliance to create a brand new combined actuality platform that’s positive to problem Apple’s expected push into the identical realm.
Samsung closed its Unpacked launch occasion on Monday by bringing high Qualcomm and Google executives on stage to trace on the “prolonged actuality” merchandise to return.
The phrase – which was later confirmed by Samsung post-event – was of a Samsung-made headset, operating on Android and powered by the Snapdragon chips optimised for to Samsung Galaxy hardware. Whereas no merchandise have been revealed throughout the occasion, it was clear the three corporations aren’t planning to depart the enjoying subject to Apple.
You’ll be able to see the section of the presentation timestamped under:
Apple is about to announce its personal entry into the combined actuality {hardware} market inside the subsequent few months, and this was a chance for Samsung boss TM Roh (together with Qualcomm’s CEO Cristiano Amon, and Google’s SVP of Android Hiroshi Lockheimer) to let folks know the reply is coming.
In fact, in some method, the three corporations have already aligned deliver customers VR experiences via Samsung’s Gear VR headsets, which leveraged the corporate’s Galaxy telephones that have been powered by Android and Qualcomm.
“Many alternative corporations … have been making these bulletins about totally different realities,” Samsung’s president TM Roh instructed the Washington Post. “So now we have additionally been making comparable preparations, a minimum of any others.”
“We’re getting there, however we’re not too far-off,” he added. “For the chipset, it’s going to be a strategic collaboration with Qualcomm. The {hardware} can be us. For the ecosystem, we have been attempting to find out which platform to work with. And ultimately, we determined that it was going to be Google.”
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