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Twitter experiments with video once more, exams vertically scrolling video

Twitter publicizes on its official Weblog that it’s going to start rolling out a brand new strategy to expertise movies on TikTok. No, Twitter isn’t going to begin pushing TikTok-like quick movies the identical manner that IG did with Reels or YouTube with Shorts. As a substitute, it is just going to take one aspect of quick type video, making it simpler to find video content material on the platform.

Twitter is introducing a brand new “immersive media viewer” which is able to play movies in a brand new full display view. This will probably be accessible by merely tapping/increasing a video from a Tweet. Customers will be capable to swipe up from any video in the event that they want to uncover extra visible content material. Backing out of the view will convey you again to your Twitter feed.

Twitter can be going to be exhibiting extra movies within the app’s Discover tab. Customers will see a brand new video carousel together with Tweets of curiosity underneath “Movies for you”.

We wish to make it simple for everybody to make use of our service in the way in which that most closely fits their wants, and movies an necessary a part of that.

Twitter experiments with video again, tests vertically scrolling video

The immersive media viewer will probably be rolling out to iOS customers utilizing Twitter in English over the following few days. In the meantime, the video carousel within the Discover tab is now accessible to Android and iOS customers in English.

The final time Twitter tried to include video, it failed. Twitter launched Fleets again in November 2020, just for it to drag the plug about 8 months later. With this announcement, it doesn’t seem to be Twitter is attempting to alter its content material technique and instantly make its customers pump out short-form video like Instagram did. As a substitute of shifting its focus to video, it’ll solely make movies simpler to seek out and interact with.


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