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Twitter to poach YouTube’s creators with 10% extra pay

Elon Musk and Twitter employees held their first assembly for the reason that acquisition. He encourages staff to dig extra UP masters from YouTube. Musk claims that he is prepared to extend their pay by 10% to draw them. He desires extra video content material on Twitter. Musk stated on the assembly that Twitter is contemplating video to extend income and should enable longer movies. As we speak, most content material creators simply tweet hyperlinks and redirect customers to their movies on YouTube, TikTok or different platforms.

On this regard, Musk stated: “If they will publish movies on Twitter and earn at the least as a lot earnings as they do on YouTube, then naturally they will even publish movies on Twitter. However proper now, content material creators can’t publish movies which are too lengthy and making no cash from them means they will’t pay their payments.”

Movies on Twitter are at the moment restricted to 140 seconds. Musk added: “These aren’t tremendous difficult issues, they require very primary expertise. We aren’t attempting to kill YouTube, I simply need to ask: do we actually want to provide YouTube a whole lot of free visitors?”

Gizchina Information of the week

Elon Musk desires to improve Twitter’s video function

Within the third quarter of 2022, YouTube’s advert income exceeded $7 billion. By comparability, Twitter’s complete income within the second quarter was simply $1.18 billion. Since taking up Twitter on Oct. 27, Musk has begun slashing prices, together with shedding 1000’s of jobs.

Elon Musk

On Thursday, Musk informed remaining staff that it was “important” that Twitter began paying creators to make use of the platform. “Let’s take a bunch of content material creators that we expect are cool on YouTube and say, ‘Hey, would you guys think about placing the video on Twitter? We’ll pay you 10 per cent greater than YouTube,’ he stated., how about enthusiastic about it?’”

Later, Musk inspired Twitter staff to say: “Simply do it. Let’s take motion now. If you are able to do it after this assembly, I’ll do it too.”

Elon Musk provides

“I’m really shopping the movies on Twitter, and when you’re in full-screen video mode, you can begin shopping the movies. It’s really not unhealthy,” he stated, including that he sees a whole lot of enjoyable, humorous movies, “I believe it is extremely significant to construct on this basis.”

Musk continued: “Really, lots of people don’t find out about Twitter’s video function, and I didn’t inform them about it till this morning. So if we labored onerous to roll out the video function and make it identified to extra individuals, that may be an excellent transfer.”

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